{"product_id":"svetavarna","title":"Śvetavarṇa | Natural Scallop Shell Gold Bezel Pendant in 22k Gold Plated","description":"\u003ch1\u003eŚvetavarṇa | श्वेतवर्ण\u003c\/h1\u003e\n\n\u003cp\u003e\u003cem\u003eŚveta (श्वेत) — white \/ cream-white \/ the colour of the conch and the moon | Varṇa (वर्ण) — colour \/ hue \/ lustre \/ the intrinsic tone of a thing | Pronounced: shveh-ta-VAR-na\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eA demi-fine pendant — a single real natural scallop shell, cream-white with a warm blush at the hinge, its fan edge enclosed in a plain 22k Gold Plated bezel with a single gold bail. Pendant only; chain not included.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch2\u003eThe Design\u003c\/h2\u003e\n\n\u003cp\u003eŚvetavarṇa — meaning \u003cem\u003e“White Lustre”\u003c\/em\u003e — is built on a single premise: that the most refined thing that can be done with a natural scallop shell is almost nothing. The shell is real — not cast, not replicated, not resin-filled — a complete fan-ribbed bivalve in cream-white with a warm rose-pink flush concentrated at the lower hinge tip, where the shell’s growth rings converge. Its surface carries the fine parallel ribbing of the actual shell, each ridge a record of the animal’s growth, running from the hinge point outward to the fan edge in clean radiating lines. No two shells are identical in tone, ribbing density, or blush distribution.\u003c\/p\u003e\n\n\u003cp\u003eThe setting is a plain gold bezel that follows the shell’s natural fan outline — a continuous gold wire edge that holds the shell without obscuring it, finishing at a single round bail at the top. The bezel does not frame the shell so much as endorse it: a quiet gold border that says this object is worth keeping, worth wearing, worth a chain. Worn against skin in natural light, as shown in the editorial photographs, the shell’s cream surface and the warm 22k Gold Plated bezel read as a single tonal statement — coastal, unhurried, entirely unforced.\u003c\/p\u003e\n\n\u003ch2\u003eCraft \u0026amp; Material\u003c\/h2\u003e\n\n\u003cp\u003eŚvetavarṇa is assembled entirely in India by \u003cstrong\u003eskilled karigars\u003c\/strong\u003e. The shell is a \u003cstrong\u003ereal natural scallop shell\u003c\/strong\u003e — uncarved, uncoloured, in its natural state — selected for completeness of form, cleanliness of ribbing, and evenness of cream-white tone. The bezel and bail are made in \u003cstrong\u003ehigh-quality brass alloy\u003c\/strong\u003e — \u003cem\u003eanti-allergic and skin-friendly\u003c\/em\u003e — and finished in \u003cstrong\u003e22k Gold Plated\u003c\/strong\u003e. The plated finish is sealed with a \u003cstrong\u003eprotective e-coating\u003c\/strong\u003e for tarnish and wear resistance. Because each shell is a natural object, no two pendants are identical — variations in shell tone, blush depth, ribbing pattern, and size are inherent to the material and are not defects. \u003cstrong\u003eChain not included.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhy It Sells\u003c\/h2\u003e\n\n\u003cp\u003eThe \u003cstrong\u003ereal natural shell\u003c\/strong\u003e pendant is one of the most commercially consistent categories in the global demi-fine and coastal lifestyle jewellery market — it performs strongly across resort, summer, beachwear, boho, and minimalist editorial contexts simultaneously. The \u003cstrong\u003escallop shell specifically\u003c\/strong\u003e is one of the most universally recognised shell forms: it carries coastal, pilgrim, and Venus iconography across cultures, making it legible and resonant to an exceptionally broad buyer base. The \u003cstrong\u003egold bezel wrap\u003c\/strong\u003e elevates the shell from souvenir to jewellery — the gold edge is the entire value-add, and it is a technique that reads immediately as intentional craft. The \u003cstrong\u003ependant-only format\u003c\/strong\u003e is commercially advantageous: it can be layered on any chain the buyer already owns, sold as a charm addition, or paired with the matching Śvetavarṇa earrings for a set. The \u003cstrong\u003ecream-white and gold\u003c\/strong\u003e colourway is seasonless — it sells equally well in summer and winter, against tanned and pale skin alike. \u003cstrong\u003e22k Gold Plated\u003c\/strong\u003e finish with four variants across the range ensures broad wholesale appeal.\u003c\/p\u003e\n\n\u003ch2\u003eCraft \u0026amp; Construction\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Metal:\u003c\/strong\u003e High-quality brass alloy — anti-allergic and skin-friendly (bezel and bail only)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShell:\u003c\/strong\u003e Real natural scallop shell — cream-white with rose-pink blush at hinge, complete fan-ribbed form, uncarved and uncoloured\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSetting:\u003c\/strong\u003e Plain gold bezel wrap — continuous wire edge following the shell’s natural fan outline\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBail:\u003c\/strong\u003e Single round gold bail at top — fits most standard chain widths\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlating:\u003c\/strong\u003e Thick-layer electroplating — 22k Gold Plated (as photographed)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Warm polished 22k Gold Plated on bezel and bail\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtective Coating:\u003c\/strong\u003e E-coating applied over plating for tarnish and wear resistance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChain:\u003c\/strong\u003e Not included\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\n\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAttribute\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCategory\u003c\/td\u003e\n\u003ctd\u003eNecklaces \/ Pendants\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePendant Type\u003c\/td\u003e\n\u003ctd\u003eNatural shell pendant — bezel-set, bail fitting\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell\u003c\/td\u003e\n\u003ctd\u003eReal natural scallop shell — cream-white, rose-pink blush at hinge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell Surface\u003c\/td\u003e\n\u003ctd\u003eNatural fan ribbing — radiating ridges from hinge to fan edge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSetting\u003c\/td\u003e\n\u003ctd\u003ePlain gold bezel wrap — follows natural fan outline\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBail\u003c\/td\u003e\n\u003ctd\u003eSingle round gold bail — fits standard chain widths\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBase Metal\u003c\/td\u003e\n\u003ctd\u003eBrass alloy (anti-allergic, skin-friendly) — bezel and bail\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlating\u003c\/td\u003e\n\u003ctd\u003eThick-layer electroplating\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtective Coating\u003c\/td\u003e\n\u003ctd\u003eE-coating over plating\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eWarm polished 22k Gold Plated (as photographed)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChain\u003c\/td\u003e\n\u003ctd\u003eNot included\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountry of Origin\u003c\/td\u003e\n\u003ctd\u003eIndia\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eAvailable Finishes\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e22k Gold Plated\u003c\/strong\u003e \u003cem\u003e(as photographed)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e925 Silver Plated\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRose Gold Plated\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBlack Rhodium Plated\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eAll variants share the same natural scallop shell and protective e-coating on the bezel and bail.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWholesale Supply\u003c\/h2\u003e\n\n\u003cp\u003eŚvetavarṇa is \u003cstrong\u003emanufactured and supplied factory-direct from India\u003c\/strong\u003e, enabling consistent quality control, competitive wholesale pricing, and reliable lead times. Low minimum order quantities are available for new trade partners; repeat supply arrangements for established accounts. Contact Narmae for current MOQ and lead time terms.\u003c\/p\u003e\n\n\u003ch2\u003eCare Instructions\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eAvoid contact with \u003cstrong\u003eperfume, deodorant, body spray, cosmetics, sanitiser,\u003c\/strong\u003e and household chemicals.\u003c\/li\u003e\n\u003cli\u003eRemove before \u003cstrong\u003ebathing, swimming, sauna, gym activity,\u003c\/strong\u003e or sleeping — \u003cstrong\u003enatural shells are sensitive to prolonged water exposure.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eWipe gently with a \u003cstrong\u003esoft, dry, lint-free cloth\u003c\/strong\u003e after each wear.\u003c\/li\u003e\n\u003cli\u003eStore individually in an \u003cstrong\u003eairtight pouch\u003c\/strong\u003e or soft-lined jewellery box. Do not stack.\u003c\/li\u003e\n\u003cli\u003eKeep away from abrasive surfaces, direct sunlight, and high humidity — \u003cstrong\u003enatural shell can fade or dry out with prolonged UV or humidity exposure.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHandle with care to preserve the \u003cstrong\u003enatural shell surface\u003c\/strong\u003e and protective e-coating on the bezel.\u003c\/li\u003e\n\u003cli\u003eStore with an \u003cstrong\u003eanti-tarnish strip\u003c\/strong\u003e in a cool, dry place for long-term preservation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Narmae","offers":[{"title":"Default Title","offer_id":50025404760306,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/6194\/6098\/files\/file_1788545397939.jpg?v=1788545661","url":"https:\/\/www.narmae.com\/products\/svetavarna","provider":"Narmae","version":"1.0","type":"link"}