Jewellery Born in India. Designed for the World.
We are an India-based jewellery manufacturer and export-focused partner creating distinctive gold-plated brass jewellery adorned with high-quality semi-precious stones.
For the past eight years, we have been building jewellery collections that bring together the richness of Indian craftsmanship with contemporary design sensibilities. Our work is rooted in the belief that jewellery can carry the character of a culture while still feeling effortless, relevant and exciting to a global audience.
We work closely with skilled Indian craftsmen and experienced designers to transform ideas into beautifully finished pieces — from intricate statement jewellery to versatile collections designed for modern wardrobes.
Craftsmanship at the Heart of What We Do
India has an extraordinary tradition of jewellery making, shaped over centuries by generations of artisans. We are proud to work alongside expert craftsmen who bring years of technical knowledge, patience and precision to every piece.
Our jewellery is crafted in high-quality brass and finished with gold plating, often complemented by carefully selected semi-precious stones. From the texture of the metal to the setting of a stone and the smallest decorative detail, we believe quality lies in the details.
Many of our designs draw inspiration from the visual language of India — its architecture, nature, ornamentation, mythology, textiles and centuries-old decorative traditions — reimagined through a contemporary lens.
The result is jewellery that feels rooted yet modern, expressive yet wearable.
Design Meets Manufacturing
Our strength lies in bringing design and manufacturing together under one roof of expertise.
Rather than simply sourcing finished jewellery, we are manufacturers who understand the journey from an idea to a finished product. Our design understanding allows us to create distinctive collections, while our manufacturing experience helps us translate those designs into commercially viable, consistently produced jewellery.
This combination allows us to work closely with B2B clients, retailers, boutiques, jewellery brands and international buyers to develop collections that are both creatively distinctive and suitable for the global market.
Meet the Founders
Apsara Adhikary
Apsara brings a design-focused perspective to the company. She holds a Bachelor's degree in Jewellery Designing, with a deep understanding of jewellery aesthetics, form, detailing and the relationship between design and wearability.
Her approach is driven by curiosity and a love for creating jewellery that feels visually distinctive while remaining connected to its cultural inspiration.
Apsara works closely with the design direction and creative development of our collections, helping translate ideas and inspirations into jewellery that speaks to today's customer.
Deepanshu Patidar
Deepanshu brings extensive knowledge of exports and jewellery manufacturing, supported by a Master's degree in the field.
With a strong understanding of manufacturing processes, international business and export requirements, he oversees the commercial and production side of the business, ensuring that creativity is supported by reliable execution.
His experience has helped shape our approach as an export-oriented manufacturer, with a focus on building dependable, long-term relationships with international B2B partners.
Together, Apsara and Deepanshu combine design, craftsmanship, manufacturing and international trade to build a jewellery company with a distinctly Indian foundation and a global outlook.
Made for Global B2B Partnerships
We understand that international jewellery businesses need more than beautiful products.
They need a manufacturing partner who understands quality, consistency, communication, timelines and the realities of international trade.
That is why our focus is on building long-term B2B relationships rather than simply selling individual pieces. We work with buyers and businesses to develop collections that reflect their market, aesthetic and customer.
Whether you are an established jewellery brand, independent boutique, department store, designer, retailer or international distributor, we aim to make the process of working with an Indian manufacturer straightforward, transparent and creatively rewarding.
Eight Years of Experience, One Continuing Journey
Over the last eight years, we have grown through experience — learning from artisans, designers, buyers and customers, and continually refining the way we design and manufacture.
We remain deeply connected to the craft traditions that inspired us in the first place, while constantly exploring new silhouettes, materials, stones and interpretations.
Our ambition is simple:
To take the beauty and artistry of Indian jewellery-making to the world — not by replicating the past, but by creating something new from it.
Our Philosophy
Rooted in craftsmanship.
Driven by design.
Built for the world.
Every collection begins with an idea.
Every piece passes through skilled hands.
And every finished jewel carries a little of the imagination, craftsmanship and spirit of India with it.
We don't just manufacture jewellery. We create pieces that give our partners something distinctive to share with their customers.